Greenville Business Magazine 2009 December issue : Page 47“In the beginning of any organiza- tion, friendraising is as important as fundraising,” says Mason Hardy, director of the South Carolina Association of Nonprofit Organizations (SCANPO). Finding a board and group of commu- nity advisors and volunteers who believe in the organization and can carry the word out into the community and bring awareness to the cause is a big step to finding financial support. “I took advantage of every opportu- nity to raise awareness of the organiza- tion,” says Estridge. By 1995, with 501c3 in hand, Estridge had a formed a steering committee and board that were ready to move forward. “We had a feasibility study done,” she says, “and it let us know that if we were going to do this it had to be big, bold and world class. And it needed to be downtown.” Location was a problem, since no one was stepping up to offer the organiza- DECEMBER 2009 | GREENVILLE BUSINESS MAGAZINE 47 Publication List |
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